by Lyall Mercer | Sep 8, 2023 | Mini Blogs
Words can be powerful or empty, significant or worthless. You can say anything about your company, organisation or brand, but can you back up the words with action and substance? How many times have we read an advertisement that sounds so inviting and draws us to a...
by Lyall Mercer | Sep 8, 2023 | Mini Blogs
We love working with clients to plan public responses to issues that never gain any publicity! We can spend several hours on strategies that are never used. In fact, these clients are our smartest and best prepared, because they know the value of being in front of an...
by Lyall Mercer | Sep 7, 2023 | Mini Blogs
A public relations strategy is vital to promote your brand, protect your reputation and ensure all stakeholders – external and internal – trust you. But trust is not built through words alone. Telling your ‘publics’ how great you are – or...
by Lyall Mercer | Sep 6, 2023 | Mini Blogs
Does your company or organisation have employees or ambassadors? So often poor customer service and rude or uninterested staff undermine an organisation’s efforts and core messages. Too many employees are adversaries – working against the best interests of...
by Lyall Mercer | Sep 5, 2023 | Mini Blogs
Activism: “using vigorous campaigning to bring about political or social change.” Sounds noble right? It can be. Activism has challenged dictatorial regimes across the world, promoted equality for women and opposed racism. But many of today’s modern...
by Lyall Mercer | Sep 4, 2023 | Mini Blogs
Not many politicians seem to know the meaning of the word, but humility is an important part of communications. There are times to be assertive, proud and even aggressive. There are situations when you should defend, boast and congratulate; but good communicators also...
