by Lyall Mercer | Sep 8, 2023 | Uncategorized
Companies, organisations, executives and business owners are more vulnerable to a major issue or crisis that can severely damage their reputation than ever before. They are also in more danger of receiving the wrong advice than ever before. Public relations...
by Lyall Mercer | Sep 8, 2023 | Uncategorized
We all accept that communication is changing at a rapid pace, but are we changing with this evolution? Public relations is not what it used to be. The online world has brought new dynamics, possibilities and risks. It has given us all a platform to make our own news...
by Lyall Mercer | Sep 8, 2023 | Mini Blogs
Words can be powerful or empty, significant or worthless. You can say anything about your company, organisation or brand, but can you back up the words with action and substance? How many times have we read an advertisement that sounds so inviting and draws us to a...
by Lyall Mercer | Sep 8, 2023 | Mini Blogs
We love working with clients to plan public responses to issues that never gain any publicity! We can spend several hours on strategies that are never used. In fact, these clients are our smartest and best prepared, because they know the value of being in front of an...
by Lyall Mercer | Sep 7, 2023 | Mini Blogs
A public relations strategy is vital to promote your brand, protect your reputation and ensure all stakeholders – external and internal – trust you. But trust is not built through words alone. Telling your ‘publics’ how great you are – or...
