We all accept that communication is changing at a rapid pace, but are we changing with this evolution?

Public relations is not what it used to be. The online world has brought new dynamics, possibilities and risks. It has given us all a platform to make our own news and disseminate it to our publics without relying solely on traditional news outlets. SEO no longer sits in the IT area but in the PR space, because what people hear and read about you, is now determined by your digital footprint. Potentially every company and organisation has a global audience that can be reached via digital and social media without editing or being taken out of context.

You have important stakeholders that need to hear your message more than ever before, otherwise they will only hear what others are saying about you. We must evolve and look at communications differently.