150 Words

You can say anything about your company, organisation or brand, but can you back up the words with action and substance?

The money spent on preparation is minuscule compared to the cost in reputation and revenue should an issue grow into a crisis.

A public relations strategy is vital to promote your brand, protect your reputation and ensure all stakeholders trust you.

So often poor customer service and rude or uninterested staff undermine an organisation’s efforts and core messages.

Activism: “using vigorous campaigning to bring about political or social change.” Sounds noble right? It can be.

Not many politicians seem to know the meaning of the word, but humility is an important part of communications.

15 minutes is the time your company has to respond to an emerging crisis before you start to lose control of the message.

While it is never nice to share bad news, it is easier when your company or organisation has the trust of your ‘publics’.

Business leaders grasp the big picture, create a vision and inspire those around them.